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Marketing Information
Center for Business Research
Marketing
- The American Marketing Association international member & marketing services guide
(Business HF5410 .A46a)
- The Blackwell encyclopedia of management : Marketing
(Business HD30.15 .B455 2005 v. 9)
- Customer orientation and market action
(Business HF5415.5 .J639 1998)
- The Dartnell marketing manager's handbook
(Business HF5415.13 .D33 1994)
- Dictionary of marketing and advertising
(Business HF5415 .R577 1995)
- Dictionary of marketing terms
(Business HF5415 .D4874 1995)
- Encyclopedia of major marketing campaigns
(Business HF5837 .E53 2000)
- How to develop a strategic marketing plan : a step by step guide
(Business HF5415.135 .P33 2000)
- How to write a successful marketing plan : a disciplined and comprehensive approach
(Business HF5415.13 .H52 1997)
- Major marketing campaigns annual
(Business HF5837 .M35)
- Marketer's guide to media
(Business HF5826.5 .M45)
- Marketing : concepts and strategies 2000e
(Business HF5415 .P658 2000)
- Marketing management
(Business HF5415.13 .K64 2000)
- Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns
(Business HF5415.13 .J5878 2004)
- The secondary market guide.
(Business HF5482 .S43)
- The successful marketing plan : a disciplined and comprehensive approach
(Business HF5415.13 .H523 1997)
- Advertising and sales promotion strategy
(Business HF5823 .T27 1998)
Market Research
- Acorn consumer classification system user's guide
(Business HF5415.32 .A26 1994x)
- Consumer behavior
(Business HF5415.32 .S35 2000)
- How to find market research online
(Business HF5415.2 .B456 1996x)
- Marketing research : an applied approach
(Business HF5415.2 .K53 1996)
- Questionnaire design : how to plan, structure, and write survey material for effective market research
(Business HF5415.3 .B683 2004)
- The survey research handbook : guidelines and strategies for conducting a survey
(Business HN29 .A46 1995)
Direct Marketing
- Business-to-business direct marketing : proven direct response methods to generate more leads and sales
(Business HF5415.1263 .B58 1993)
- Creative strategy in direct marketing
(Business HF5415.126 .J66 1991)
- Dick Hodgson's Complete guide to catalog marketing : includes text, The catalog portfolio and The catalog marketing workshop
(Business HF5466 .H56 1991x)
- Direct marketing and the law : what managers need to know
(Business KF2026.5 .W56 1993
- The Direct marketing market place
(Business HF5415.1 .D57)
- Direct marketing : strategy, planning, execution
(Business HF5415.126 .N37 1995)
- Power direct marketing : how to make it work for you
(Business HF5415.126 .J874 1994)
- Successful direct marketing methods
(Business HF5415.126 .S757 1997)
- Successful telemarketing
(Business HF5415.126 .S76 1992)
- Write on target : the direct marketer's copywriting handbook
(Business HF5730 .S73 1997)
Robert Delaney, 9/20/05
cbr@cwpost.liu.edu
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