Long Island University C.W. Post Campus
C.W. Post Campus B. Davis Schwartz Memorial Library

Center for Business Research

Advertising and Marketing Information Sources

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Advertising Information
Center for Business Research

  • Ad $ summary (Business HF5802 .N3)

  • Advertising : concept and copy (Business HF5823 .F43 1994)

  • Advertising : principles & practice (Business HF5823 .W455 2000)

  • Advertising and sales promotion strategy (Business HF5823 .T27 1998)

  • Advertising career directory : a practical one-stop guide to getting a job in advertising (Business HF5801 .A294 1993x)

  • The advertising red books. Advertisers & agencies ... supplement (Business HF5805 .S725x)

  • The advertising red books. Advertisers, business classifications (Business HF5805 .S7)

  • The advertising red books. Advertisers, indexes (Business HF5805 .S714)

  • The advertising red books. Agencies (Business HF5805 .S72)

  • Advertising slogans of America (Business HF6135 .S53 1984)

  • The Best in retail ads (Business HF5823 .B465x)

  • A Celebration of effective advertising : 30 years of winning EFFIE campaigns (Business HF5837 .C45 1999bx)

  • A century of American icons : 100 products and slogans from the 20th century consumer culture (Business HF6161.B4 C46 2002)

  • Choosing & working with your advertising agency (Business HF6178 .W452 1991x)

  • Copywriting secrets & tactics : how to put more sell into all your sell copy (Business HF5825 .L39 1992x)

  • Dictionary of advertising and direct mail terms (Business HF5803 .I46 1987)

  • Dictionary of marketing and advertising (Business HF5415 .R577 1995)

  • Encyclopedia of major marketing campaigns (Business HF5837 .E53 2000)

  • Fundamentals of copy & layout (Business HF5825 .B66 1997)

  • How to create successful catalogs (Business HF5862 .H68 1995)

  • How to develop a successful advertising plan (Business HF5823 .T23 1993)

  • How to make your advertising make money (Business HF5823 .C179 1983)

  • Kleppner's advertising procedure (Business HF5823 .K45 1999)

  • Major marketing campaigns annual (Business HF5837 .M35)

  • Marketer's guide to media. (Business HF5826.5 .M45)

  • Media planning : a practical guide (Business HF5826.5 .S86 1996)

  • The 100 best TV commercials - and why they worked (Business HF6146.T42 K36 1999)

  • Standard directory of advertising agencies (Business HF5805 .S72)

  • Twenty Ads that Shook the World (Business HF 5811 .T9 2000)

  • Winning direct response advertising : from print through interactive media (Business HF5861 .T47 1997)

  • Write on target : the direct marketer's copywriting handbook (Business HF5730 .S73 1997)

Robert Delaney, 8/10/05

Long Island University

C.W. Post Campus

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