Center for Business Research
Papers of Arthur T. Roth
In 1999 the papers and memorabilia of innovative Long Island banker Arthur T. Roth
were donated to Long Island University. The Roth Papers significantly expand the
depth of materials available to business researchers.
Over forty handbooks, guides and directories cover all aspects of direct marketing,
including telemarketing, lead generation, and direct marketing management. These
books were added through a grant awarded to Professor S. Rao, Marketing Department.
The CBR has a substantial collection of international materials called the Global Collection.
This collection was enhanced through two grants in 1993: the New York State Department of
Economic Development’s Networks Program and a three-year grant from the Grumman
Corporation, and continues to grow with new acquisitions. The Global Collection is a
general title for all books, monographs, directories, databases, and journals that are
international in nature. Publications of the OECD, IMF, United Nations, and
Economist Intelligence Unit highlight the collection.
Martha Cooney &