Long Island University C.W. Post Campus
C.W. Post Campus B. Davis Schwartz Memorial Library

Center for Business Research

Student's Guide to the CBR

Business Research Guides

Term Paper Strategies

CBR Print Resources

Business Databases

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Preventing and Detecting Plagiarism

Citation Style

Getting Started in the Library

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Public Relations Information Sources

Compiled by Prof. Martha Cooney
Spring 2005


  • Public Relations
    O'Dwyer's Directory of Public Relations Firms Bus HM 263 .O37
    O'Dwyer's Directory of Corporate Communications Bus HD 59 .035a
    National Directory of Corporate Public Affairs Bus HD 59 .N24
    Public Relations Career Directory Bus HM 263 .P7654
    PR News Casebook (1000 Public Relations Case Studies) Bus HM 263 .P657
    Handbook of Public Relations Bus HD 59 .H267

  • Media
    Bacon's Magazine Directory Bus Z 286 .P4 .B33
    Bacon's Newspaper Directory Bus Z 286 .N48 .B33
    Bacon's TV/Cable Directory Bus HE 8700.8 .B33
    Bacon's Radio Directory Bus HE 8664 .B33
    Bacon's Media Calendar Directory Bus Z 6951 .B23
    Standard Rate and Data Service (SRDS) Bus HF 5861 .D54
    (There are SRDS directories for Business, Consumer, Newspaper, TV & Cable, and Direct Marketing advertising.)

  • Biographical
    (See also many biographical sources in general reference collection)
    D & B Reference Book of Corporate Managements Bus HD 2745 .D85
    Who's Who in Finance and Industry Bus HF 3023 .A2 W5

  • Demographic & Statistical
    American Demographics (magazine) Available in the Periodicals Dept.
    (This magazine is also available full-text in library databases.)
    The Sourcebook of County Demographics Bus HA 203 .S65
    The Sourcebook of Zip Code Demographics Bus HA 203 .S66
    Demographics USA (County) Bus HF 5415.1 .D46x
    Demographics USA (Zip) Bus HF 5415.3 .D463x
    The American Marketplace Bus HA 203 .A635
    U.S. Market Trends & Forecasts Bus HF 5415.1 .U7
    Statistical Abstract of the United States Ref HA 202
    (The Statistical Abstract is also available at: http://www.census.gov/compendia/statab/)

  • Professional & Trade Associations
    Encyclopedia of Associations Ref AS 22 .E5

  • Company
    The Library has many directories available for locating local, national, and international companies. Listed below are just a few. See also Online Resources, especially Hoover's Online, for additional information.
    D & B Million Dollar Directory Bus HC 102 .D8
    Value Line Available at the Reference Desk
    D & B Regional Directories: NY Metro Bus HG 4058 .N56
    D & B Regional Directories: Long Island Bus HG 4057 .N7 D86

  • Industry
    Standard & Poor's Industry Surveys Available at the Reference Desk
    Encyclopedia of American Industries Bus HC 102 .E53
    U.S. Industry & Trade Outlook Bus HC 101 .U54


The following resources are available on campus and from home. Your LIU username and password will provide access from off campus.

Encyclopedia of Public Relations Library databases
Part of the Gale Virtual Reference Library, this explores the evolution of the public relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession.

Business Source Premier (Ebsco) Library databases
Business Source Premier provides full text articles for over 8,000 scholarly business journals and other sources, including full text for more than 1,100 scholarly business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922.

Gateway to Associations Online http://www.asaenet.org
Directory services provided by the American Society of Association Executives.

Hoover's Online Library databases
Use Hoover's Online to find overview, history, and some financial information about your company. Easy links are provided for SEC filings (10-K).

Business & Company Resource Center Library databases
Use "Advanced Search" to locate company and industry information, investment reports, history, rankings, and many current articles.

General BusinessFile Library databases
Produced by the same company as the Business & Company Resource Center, this database provides similar information in a somewhat different format.

ABI/Inform Global (ProQuest) Library databases
The ProQuest databases provide a wealth of information in full-text articles. Use the "Advanced Search" to locate articles by specific company and/or subject heading.

Mergent Online Library databases
In addition to the features found in Hoover's Online, the Mergent database provides 15 years of financials, investment information, annual reports, and EDGAR (SEC) filings. Financials can be downloaded to Excel, and reports of multiple companies can be created.

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