Long Island University C.W. Post Campus
C.W. Post Campus B. Davis Schwartz Memorial Library

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Trial Databases
New databases available for a brief trial period.

RKMA Market Research Reports (Richard K. Miller & Associates) Full text available
Provides the full text of the following biennial reference handbooks that provide useful information for marketing, sports management, business administration, hospitality management, and more: Sports Marketing - Consumer Behavior - Consumer Marketing - Business-to-Business Marketing - International Consumer Markets - Retail Business Market Research Handbook - Leisure Business Market Research Handbook - Travel & Tourism Market Research Handbook - Healthcare Business Market Research Handbook - Restaurant, Food & Beverage Market Research Handbook - and Entertainment, Media & Advertising Market Research Handbook.
Trial ends September 2015

Database descriptions are adapted from each database's website.

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