New databases available for a brief trial period.
- RKMA Market Research Reports (Richard K. Miller & Associates)
- Provides the full text of the following biennial reference handbooks that provide
useful information for marketing, sports management, business administration, hospitality
management, and more: Sports Marketing - Consumer Behavior - Consumer Marketing -
Business-to-Business Marketing - International Consumer Markets - Retail Business Market Research Handbook -
Leisure Business Market Research Handbook - Travel & Tourism Market Research Handbook -
Healthcare Business Market Research Handbook - Restaurant, Food & Beverage Market Research Handbook -
and Entertainment, Media & Advertising Market Research Handbook.
- Trial ends February 13, 2015
Database descriptions are adapted from each database's website.
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